Joie and YAS Insurance Announce Strategic Partnership to Electrify and Elevate Hong Kong’s Taxi Experience

HONG KONG — Joie and YAS Insurance Announce Strategic Partnership to Electrify and Elevate Hong Kong’s Taxi Experience

[Hong Kong – June 24, 2025] — Joie, the largest next-generation taxi fleet operator in Hong Kong managed by Tai Wo Management, today announced a strategic partnership with YAS to redefine the taxi experience in the city. By combining electric mobility, embedded telematics insurance, and cutting-edge smart features, the collaboration marks a full-scale transformation of the taxi industry—from vehicle upgrades to intelligent, human-centric service enhancements.

This initiative goes far beyond just replacing vehicles—it’s a bold industry-wide evolution aimed at turning everyday taxi rides into safer, smarter, and more enjoyable urban journeys.

The partnership focuses on three core pillars of innovation:

1. Fleet Electrification Upgrade: Joie will fully transition to a new generation of environmentally friendly hybrid and electric vehicles, enhancing ride comfort and performance while supporting sustainability.

2. Embedded Smart Insurance: YAS will integrate its proprietary AI-powered telematics insurance system into Joie’s fleet operations. By analyzing driver behavior in real-time, the system dynamically adjusts risk scores, rewards safe driving, and offers exclusive cashback and loyalty incentives for high-performing drivers.

3. Passenger Experience Reinvention: Beyond transportation, each ride aims to become a seamless, tech-powered journey. The roadmap includes exploring features like trip protection, AI-powered translation tools, and more to elevate the rider experience.

Mr. Aaron Ng, Managing Director of Tai Wo Management, operator of Joie, said:

"Our mission isn’t just to swap out petrol vehicles—it’s to lead the industry toward smart urban mobility. We want to empower drivers, delight passengers, and contribute positively to the city’s environment. Partnering with YAS aligns with Hong Kong’s Smart City vision and represents a breakthrough for the taxi sector—bringing safer, cleaner, and more reliable rides to both locals and tourists alike."

William Lee, Co-founder of YAS, added:

“Taxi rides are more than a way to get around—they connect people with the heartbeat of the city. We’re thrilled to partner with Joie, as we share the vision of upgrading Hong Kong’s mobility standards. Through deep integration of AI and telematics, Joie drivers will benefit from more flexible premiums, real-time risk assessments, and performance-based rewards. This isn’t just innovation—it’s a step toward a smarter, safer, and more personalized city journey for all.”

About Joie

Joie is one of Hong Kong’s largest electric taxi fleet operators, managed by Tai Wo Management. The company is dedicated to creating a cleaner, smarter, and more human-centered way to move around the city. Its mission includes enhancing driver dignity, improving passenger service quality, and reshaping the culture of urban roads.

About YAS

YAS is Asia’s leading innovator in embedded microinsurance, delivering real-time, behavior-driven insurance solutions powered by AI, IoT, and data analytics. YAS empowers individuals and businesses to protect every moment—seamlessly and intelligently—whether in life or on the road.