82% of eCommerce leaders agree that offering faster delivery significantly boosts shopper conversion rates. What better service to meet this demand than Amazon Prime?
What is Amazon Buy With Prime?
Launched in April 2022, Amazon Buy With Prime allows U.S.-based eCommerce brands to extend Prime benefits directly to their websites. This means Amazon Prime members can enjoy the fast, free shipping they’re accustomed to on Amazon while shopping directly on your site.
Key features of Buy With Prime include:
- Free 1-2 day shipping
- Free returns
- Amazon customer reviews integration
- 24/7 customer support with Buy With Prime Assist
Sellers can use Amazon’s Fulfillment by Amazon (FBA) or opt into Multi-Channel Fulfillment to deliver these benefits seamlessly to their customers outside of Amazon.
Why eCommerce Businesses Should Use Buy With Prime
Buy With Prime is packed with benefits that can significantly impact your business’s success. By enabling this payment and fulfillment option, you can:
- Increase shopper trust: 70% of merchants report that Buy With Prime enhances customer trust in their brand.
- Boost conversions: Sellers using Buy With Prime have seen an average 25% increase in conversion rates.
- Grow revenue: Businesses report an average revenue uplift of 12%.
Given that 70% of shoppers expect delivery in 2 days or less, offering Prime shipping can give you a competitive edge.
Social Proof: Build Trust With Amazon Reviews
One standout advantage of Buy With Prime is the ability to feature Amazon customer reviews directly on your product pages. These trusted reviews act as powerful social proof, increasing credibility and boosting conversion rates by helping shoppers make confident purchasing decisions.
Which Platforms Are Compatible With Buy With Prime?
Buy With Prime works with major eCommerce platforms like Shopify, Salesforce, and others. To get started, your business must meet these requirements:
- Be registered in the U.S.
- Have an active eCommerce website.
- Own a Professional Seller Central account for managing your product catalog.
- Activate Amazon Pay and link it to your Seller Central or Multi-Channel Fulfillment account.
Buy With Prime on Salesforce Commerce Cloud
Currently available by invitation, the Salesforce Commerce Cloud integration offers several key benefits:
- 97% on-time delivery rate: Take advantage of Amazon’s world-class fulfillment network.
- Prime-eligible product filtering: Help customers easily find products with Prime benefits.
- Mixed cart checkout: Allow customers to check out with both Prime and non-Prime items in the same transaction, enhancing their shopping experience.
Buy With Prime for Shopify
Shopify sellers can integrate the Buy With Prime app to deliver Prime benefits directly to their customers, improving the shopping experience and boosting sales.
Steps to set up Buy With Prime on Shopify:
- Install the Buy With Prime app on Shopify.
- Add Amazon Pay to your Shopify Wallet.
- Register for Buy With Prime and link your seller or multi-channel fulfillment account.
- Assign Amazon SKUs to Buy With Prime products in your Shopify catalog.
- Activate products for Buy With Prime.
- Verify that the Buy With Prime button appears correctly on product pages.
How to Use Buy With Prime on Other Platforms
For eCommerce platforms not natively supported, Amazon provides a customizable Buy With Prime widget.
Steps to set up the widget:
- Create an Amazon Buy With Prime account.
- Link your Amazon seller or multi-channel fulfillment account.
- Activate and link Amazon Pay.
- Import eligible products.
- Customize the Buy With Prime button and add Amazon reviews to your website.
Is Buy With Prime Worth the Cost?
Cost considerations are key when deciding whether to add Buy With Prime to your eCommerce site. To make an informed decision, use the Buy With Prime ROI Calculator, which compares potential costs and revenue gains.
Here’s a breakdown of typical costs:
- Prime Service Fee: 3% of order value (minimum $1.00 per order).
- Fulfillment Fees: Starting at $5.33 per unit fulfilled and $0.78 per cubic foot stored monthly.
- Payment Processing Fee: 2.4% of order value + $0.30 per transaction (Shopify stores are excluded from this fee).
While the service can significantly boost sales and brand reputation, it’s essential to weigh these costs against your current margins. For businesses with slim profit margins, the service may not be suitable. However, if you can absorb the fees, Buy With Prime can unlock new growth opportunities with minimal effort.
Take Your eCommerce to the Next Level
Amazon Buy With Prime offers a seamless way to deliver trusted Prime benefits to your customers, building shopper trust, increasing conversions, and growing revenue.
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